Right outside Philadelphia is home to Adventure Aquarium, not only one of America’s top family destinations but the only aquarium in North America where you’ll find Hippos. So when our partners geared up to launch Hippo Haven, a totally revamped exhibit and experience, we jumped in headfirst. Our mission was to create a complete multimedia campaign for the launch including both traditional and non-traditional media. Rather then focus on the exhibit itself, we wanted families to experience the concept of leaving their everyday hectic lives and transition to the natural world of Hippos, so in our whimsical concept we deconstructed the urban locale and literally transported a family to Hippo Haven.
Through it all we never lose sight that everything we do starts with a great story... Check out some of those stories below.