Burnin' Rubber

ANIMATED OPEN + MAIN TITLE DESIGN

THE STORY

Displaying on the largest digital screen in the world at the Charlotte Motor Speedway, NASCAR & Panasonic Xperiences ordered up an equally large opening animation for the NASCAR All-Star event. Spectrum conceptualized and developed this cowboy thematic 3D world.

Through it all we never lose sight that everything we do starts with a great story... Check out some of those stories below.