So hot it's cool

Brand Campaign

THE STORY

Most people would say the tropical climate in which Tampa Bay’s NHL team is based in would work against it from a marketing standpoint; Spectrum looked at it as a positive differentiator and used the balmy beach locale as the cornerstone to launch Hockey Paradise!

“Working with Spectrum is always a fun and creative process and it’s a great comfort to be able to lean on their inspiration to take our projects to the next level.” — John Franzone VP – Tampa Bay Lightning (NHL)