Takin’ Care of Business

Brand Identity Video

The Story

From its origin as a cigar-manufacturing town, Tampa Bay has grown into a bustling economic hub with an energetic population and vibrant culture.  A cornerstone of the region’s growth, the Tampa Hillsborough Economic Development Corporation works to recruit new business and promote capital investment.

Our challenge was to develop a video for the EDC’s annual meeting and outreach missions that would define who they are while celebrating the previous year’s achievements. 

We set out to capture the hardworking people of the EDC in a personal way through an up-close view of their daily work, set to the pulse of the city they love.


Winner – 2016 Single Ad Marketing Award – Florida Economic Development Council